Patient Engagement HIT: Building the Digital Front Door to Meet Consumer, Provider Needs

In today’s healthcare landscape, patients seek medical attention beyond the traditional nine-to-five schedule, expecting healthcare to be accessible any time, any day. The digital front door concept serves as the solution to meet these demands and enhance the consumer experience. With the advent of digital patient engagement technologies such as online self-scheduling, digital patient intake, SMS appointment reminders, and online provider search, healthcare organizations can seamlessly and conveniently improve the patient experience. However, organizations need to consider their strategy for building the digital front door, the different pieces that will fit together, and unifying the user interface to enhance patient satisfaction. Provider considerations for the digital front door should also prioritize technology that can produce better outcomes and reimbursements while promoting patient loyalty. With healthcare consumerism on the rise and demand for remote and virtual patient engagement, healthcare organizations need to invest in a well-thought-out digital front door strategy to differentiate themselves from competitors.

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