Postcards are tailored with images and messaging to a patient from their healthcare provider.
Postcards provide a simplistic and tangible way to remind eligible patients that they may have missed a wellness visit or vaccination. The most effective postcards are generic meaning it does not name a product or manufacturer promoting a specific product.
The last time you got an envelope in the mail with no logo or return address did you open it or throw it away? A vast majority of consumers will toss the envelope in the trash can never knowing what it was because they immediately thought it was junk mail. However, if you receive a postcard, you know immediately where it is coming from, who it is intended for, and the “call to action”. A great asset that a postcard has is that since it is tangible it can effortlessly be placed on their refrigerator or “To Do” board for a daily reminder. Therefore, postcards Meet quality metrics, Close vaccination gaps, and Support population health goals.