Uncovering a new drug in mere months, catching a production problem before it ruins an entire batch-that’s what digital transformation is making possible for the pharmaceutical industry. From development to manufacturing, every single step is getting quicker, more intelligent, and…
By: Amber Hull, Marketing Manager In today’s healthcare ecosystem, patients face a growing number of challenges that affect their ability to adhere to prescribed treatments. The impact of medication nonadherence is staggering—it accounts for up to 50% of treatment failures…
By: Rick Evans, Sr Product Manager In the competitive world of pharmaceuticals, broad advertising campaigns often fall short of delivering the desired results. Pharma marketers are increasingly recognizing the need for a more targeted approach, one that focuses on delivering…
Vaccination uptake faces difficulties in the US, particularly as children reach young adulthood. To combat this and encourage engagement with pertinent health guidelines, reminder systems can be implemented to provide additional education following broadcasts about vaccine coverage. Vaccination uptake faces…
Adults in the USA are falling short on important vaccinations, particularly seniors over 65 years who should receive immunizations for four potentially life-threatening diseases: influenza, tetanus (Td/Tdap), pneumococcal pneumonia, and herpes zoster (shingles). An alarmingly low 43% of adults and…
Over 292 million US smartphone users can be engaged with tailored education and reminders by leveraging the power of SMS messaging. Providing an easy-to-use channel allows for a low-pressure way to reach out to patients—who will benefit from greater convenience…
The Cleveland Clinic released a notice last month that, as of Nov. 17, it would start billing up to $50 for particular messages sent by patients to their provider via its MyChart patient portal. In an announcement, Cleveland Clinic said that it…